
Eating more plant-based has been on your mind, but every time you think about actually doing it your brain jumps straight to 57 reasons why it won’t work for you.
This experiment is for you if…
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You want to make plant-based changes but doing what you know is just… easier.
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You think that a plant-based diet means never eating your favorite foods again and eating salads every day.
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You worry you’ll get frustrated or overwhelmed and just give up.
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You’re still feeding people who think you’ve lost your damn mind anytime you mention eating more plant-based.
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You really need someone to tell you exactly what to do to get started, but…
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You also hate being told what to do and hate feeling pressured to stick to a strict plan.
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That’s exactly why this is an experiment.
It gives you simple things to try, that can be done in any order, in your own time, to help you stop overthinking plant-based eating and start realizing that it’s not nearly as hard as it seems.
Because real life is messy. And unpredictable. And some days you’d literally rather stab yourself with a fork than start something you’re not sure you’ll stick with.
An experiment means there will be trial and error, and no one really knows for sure how it’s going to go.
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Oh, and it's free... so you have nothing to lose!
And when there’s no expected outcome, it's impossible to fail.
You might even be surprised to learn you’re a whole lot closer to figuring out a plant-based lifestyle than you thought.

So, if you’ve been plant-curious but stuck in the “Where do I even start?” phase? Start here.
No pressure.
No commitment.
Just 5 simple experiments to help you take your first plant-based step.
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